"Campaign" reports that WPP has confirmed it is selling its near quarter stake in Chime, VCCP's parent company, to American private equity firm Providence Equity for GBP54.4m.

England Women's World Cup quarter final was always expected to break tv audience records. "The Independent" reveals that the game, last Thursday night, hit a peak of 7.6m views and earned a 38% available audience share. The competition has already reached double the amount of viewers as the previous tournament in Canada four years ago.

Switching mobile phone providers just got a lot easier, the BBC reports. New Ofcom rules mean that customers can now simply text their current provider to find out what charges might apply if they were to leave and also receive a code so they can take their current number to a different provider.

Government proposals will not do enough to allay public anxiety over fake news, according to research from the Chartered Institute of Marketing (CIM). According to City A.M., the research shows more of the public also believes the problem is largely due to social media firms being too lax and so is an issue they must do more to combat.

Two in three of the country's top 100 advertisers suffered from adverts potentially featuring in non-safe environments, according to a report by the Ebiquity consultancy. "Mobile Marketing" points out that ecommerce brands were the most likely to see their ads inadvertently ending up on sites deemed non-safe.

Nike's "Don't Change Your Dream, Change The World" television ad has been rated the best campaign from a selection of brands sponsoring the Women's World Cup in France. "Marketing Week" reveals that research from System1 tracks emotional engagement with ads, and the intensity of feeling, to predict which will have the biggest long-term effect.

Damian Collins, the Chair of the all-party Digital, Culture, Media and Sport committee (DCMS), say people who fail to attend a parliamentary investigation should be fined. "The Guardian" points out that Facebook's founder is famed for turning down three invitations and more recently, reality tv presenter Jeremy Kyle refused to attend a hearing after a participant on his show killed himself.

Kantar has told "Campaign" that the raft of advertisers trying to associate themselves with the Women's World Cup are failing because -- according to its research -- viewers cannot associated ads with their brand and so by definition, are less likely to buy from them in the future.