• Streaming Wars Will Be 'Bloodiest Battle In Marketing History'
    "Marketing Week" columnist Mark Ritson is predicting the upcoming streaming wars will be "the bloodiest battle in marketing history" as Apple, Disney and, eventually, BritBox compete against Amazon and Netflix as well as tv platforms offering video on demand.
  • TV Industry Blasted For Lack Of Diversity
    An Ofcom report has criticised the television industry over a lack of diversity, "The Guardian" writes. Workers in the industry are twice as likely to have gone to private school and women, ethnic minorities and people with disabilities are noticeably underrepresented.
  • ISBA Closes Agency Matching Service
    ISBA is to cease its fully fledged agency-finding service and instead continue to offer ad hoc advice to advertisers looking for agency recommendations, "Campaign" reveals.
  • NHS Topples Apple To Become Most Relevant Brand In The UK
    The NHS has replaced Apple as the most relevant brand in the UK, according to research from marketing consultancy, Prophet. Spotify is in second place, with Netflix in third and Apple being pegged back to the fifth spot, according to "Campaign."
  • Keith Weed Appointed To WPP Board
    Former Unilever CMO Keith Weed has joined the board of WPP as a non-executive director, "The Drum" reports.
  • Facebook And Instagram Soak Up 80% Of Social Budgets
    The latest figures from SocialBakers reveal that 60% of social media advertising budgets go to Facebook new feeds, while Instagram gets 20%. According to "Mobile Marketing," the figures suggest that just 60% of spend leads to spots appearing next in well-performing spots, while 30% is being seen in poorly performing positions.
  • News UK Uses Natural-Language Software To Improve Brand Safety
    ADmantX has been signed up by News UK to use its natural language-processing software to try to take errors out of brand-safety scanning that can inadvertently suggest a page is unsafe to advertise on because of a trigger keyword, ExchangeWire reports.
  • Sky Confirms Channel 4 Is Joining AdSmart
    "Campaign" predicted that Channel 4 was on the verge of joining Sky's AdSmart platform, and today the companies have confirmed the news.
  • New BBC App Tackles Cyberbullying
    The new BBC "Own It" app has been launched to encourage children to think again whether they want to send messages which appear to be include taunts and will also encourage users to talk to a trusted adult if the AI platform detects what appears to be incoming cyberbullying messages.
  • London Police Officers Help Facebook Spot Shooting Videos
    Facebook is analysing video of Metropolitan police officers on firearms training to help improve its ability to spot scenes of live shooting incidents being posted, "The Guardian" reports.
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