Marketing Week
"Marketing Week" columnist Mark Ritson is predicting the upcoming streaming wars will be "the bloodiest battle in marketing history" as Apple, Disney and, eventually, BritBox compete against Amazon and Netflix as well as tv platforms offering video on demand.
The Guardian
An Ofcom report has criticised the television industry over a lack of diversity, "The Guardian" writes. Workers in the industry are twice as likely to have gone to private school and women, ethnic minorities and people with disabilities are noticeably underrepresented.
Campaign
ISBA is to cease its fully fledged agency-finding service and instead continue to offer ad hoc advice to advertisers looking for agency recommendations, "Campaign" reveals.
Campaign
The NHS has replaced Apple as the most relevant brand in the UK, according to research from marketing consultancy, Prophet. Spotify is in second place, with Netflix in third and Apple being pegged back to the fifth spot, according to "Campaign."
The Drum
Former Unilever CMO Keith Weed has joined the board of WPP as a non-executive director, "The Drum" reports.
Mobile Marketing
The latest figures from SocialBakers reveal that 60% of social media advertising budgets go to Facebook new feeds, while Instagram gets 20%. According to "Mobile Marketing," the figures suggest that just 60% of spend leads to spots appearing next in well-performing spots, while 30% is being seen in poorly performing positions.
ExchangeWire
ADmantX has been signed up by News UK to use its natural language-processing software to try to take errors out of brand-safety scanning that can inadvertently suggest a page is unsafe to advertise on because of a trigger keyword, ExchangeWire reports.
Campaign
"Campaign" predicted that Channel 4 was on the verge of joining Sky's AdSmart platform, and today the companies have confirmed the news.
BBC
The new BBC "Own It" app has been launched to encourage children to think again whether they want to send messages which appear to be include taunts and will also encourage users to talk to a trusted adult if the AI platform detects what appears to be incoming cyberbullying messages.
The Guardian
Facebook is analysing video of Metropolitan police officers on firearms training to help improve its ability to spot scenes of live shooting incidents being posted, "The Guardian" reports.