The Drum
Facebook is setting up an oversight board that will rule on whether the social media giant has made the right decision on contentious content issues. "The Drum" reveals the panel will not meet until next year, but will have the power to overrule the site's moderators and top executives.
The Drum
Research by ID Comms has shown advertisers are less impressed with their media agencies than two years ago. "The Drum" reveals that scores for attributes, such as providing data-fuelled insights, are noticeably down compared to the same questions posed in 2017.
The Drum
The journalist who helped to break the Cambridge Analytica story, Carole Cadwalladr, is interviewed by "The Drum" today, claiming that the tech giants are like the Auschwitz train drivers claiming they are not responsible for their cargo. She further blasts that advertisers are facilitating this because even if they do not realise, they are still making moral decisions with their budgets.
Mobile Marketing
Costa Coffee is rolling out IoT-enabled vending machines that can relay real-time information on which drinks are selling well and inform the company when maintenance is required, "Mobile Marketing" writes.
Campaign
Vodafone has handed its global media account to Carat. "Campaign" reminds that the telecoms brand had been working with WPP's Wavemaker since 2014. The brief includes 15 markets, including the UK and Germany. The scope of the contract has been reduced after Vodafone took biddable media in-house last year.
Press Gazette
Press Gazette reports that "Evening Standard" and "Independent" owner, Evgeny Lebedev, claims that he and his company are completely exonerated after the Government dropped an investigation into the sale of a 30% stake in the media business to a group believed to have close links to Saudi Arabia.
The Guardian
The BBC is due to switch off its red button Teletext service at the start of next year, according to "The Guardian."
BBC
Britain's police forces are voicing concern that artificial intelligence could be biased, prompting them to make prejudicial decisions, the BBC reports.
Mobile Marketing
Research from Wunderman Thomas Commerce shows that just over half of children ages 6 to 16 are influenced by their favourite YouTube and Instagram stars, "Mobile Marketing" reveals.
The Telegraph
"The Telegraph" is revealing that political campaigning software used by Boris Johnson and Donald Trump was put under investigation by Facebook at around the same time as the Cambridge Analytica scandal. Enquiries from the paper have produced a promise that Facebook data will no longer be used by the tool.