it may come as a surprise, but Britons have been identified as the world's happiest online shoppers, "Mobile Marketing" reveals. Research from Google and Kantar reveals that an average of 79% are happy with their customer experiences against a global average of 69%.

The French government is claiming a substantial victory in its three-year battle to get Google to pay more tax. "The Times" reveals that the tech giant has agreed to pay a billion-euro tax bill to settle the case.

British media companies are attacking the duopoly of Google and Facebook as part of a government competition probe into digital marketing, City A.M. reports. The "Daily Mail" owner DMG Media accused the giants of "exclusionary" behaviour and "exploitative" fees.

HSBC has retained TMW Unlimited as its below-the-line agency, "Campaign: reports.

Johnny Ryan, the privacy campaigner who complaints against programmatic and RTB have led to an Irish investigation into Google, presented the case against the industry at the Dmexco conference in Germany yesterday. IAB Europe countered that the industry can work in a GDPR-compliant way and that Ryan's presentation was "crude" and "simplistic," according to The Drum.

British newspapers all saw year-on-year print circulation declines last month, "Press Gazette" reports. "The Guardian" saw the smallest decline of 5%, while the largest was at "The Daily Star," which declined by 18%.

More was invested in the UK's AI industry in the first half of this year than the whole of the year before, according to Tech Nation figures reported on in Netimperative.

Opposition MPs are labelling the Government's GBP100m "Get Ready for Brexit" campaign "redundant" and "misleading" now that a law has been passed to prevent the UK from leaving the EU on October 31st without a deal, "The Guardian" writes. The only way the UK can now leave the EU on that date is if the EU refused to offer an extension to talks.

A committee of MPs is urging the Government to ban children from buying 'loot boxes' in video games, the BBC reports. The boxes amount to gambling, they insist, because it is not until after they have been bought that a child gamer knows what they have received.

John Lewis is partly blaming a loss of GBP25.9m on Brexit jitters that are impacting footfall on the high street, "Sky News" reveals.