ClickZ today posted an article titled, "Real-Time Confessions From an Analytics Executive." The article gives some do's and don'ts for buyers, vendors, and investors, including that buyers need to "clearly understand [their] objectives before...shopping for solutions."

"Programmatic buyers on desktop have many reasons to like real-time bidding (RTB); it's standardized, it's efficient and there are plenty of vendors out there to help source, target and optimize supply," Adotas wrote. They wrote that when cookies are available, "things are great," and when they aren't, "you're (mostly) flying blind."

MIT Technology Review posted an article titled, "The Evolution of Ad Tech," which highlights how the industry went from "Mad Men to Math Men." The article wrote, "The big promise of real-time bidding in online advertising is increased efficiency, increased effectiveness, and ultimately, increased profits for the advertiser and a tidy sum for the publisher as well. And it's that promise that has poured so much cash and attention into the ad tech space."

The Guardian today posted an article exploring how "bogus inventory," user experience, and programmatic trading are impacting online video advertising, using the AOL/Adapt.tv deal as an example. The issue of inventory quality has already been raised, but the article points out that "programmatic trading looks to be the future, not just for online video but for most media. Eventually, most of what we watch will be delivered via the internet, so it's conceivable that online video tech outfits like Adapt.tv will one day be facilitating trading for TV," the article says.

BtoB Online posted an article today titled, "Programmatic ads take hold in tech marketing." The article says, "Programmatic ad buying is growing rapidly, and its impact on technology marketing is significant. The proliferation of Big Data -- along with the abilities to parse those data and to automate ad buying and serving -- is helping tech marketers better reach technology decision-makers with relevant messages and offers."

Yahoo!7, the Australian branch of Yahoo Inc., will launch its own programatic advertising exchange later this year, The Australian has reported. "The move has coincided with the publisher's decision to pull out of a premium publishers' advertising exchange that four local Internet publishers had originally planned to launch by last month," The Australian wrote.

The Association of Online Publishers posted a Q&A with Mark Peters, digital commercial products director at News UK, about "key issues facing publishers around real-time bidding." He says that the rise of private marketplaces is "very" significant for publishers and that ad tech consolidation is "absolutely required."

ClickZ yesterday posted a Q&A with The Trade Desk's APAC head, Andrew Tu. ClickZ asked Tu to describe the differences between a demand-side platform (DSP) and a trading desk, what some of the challenges Asia is facing in adopting real-time bidding (RTB), and other questions.