• by OMMA Magazine Writers , September 15, 2009

Greater than One's "dynamic customization" banners were created on the fly to target potential students based on geography and areas of interest and match them with the creative for specific schools. The customization relied on user profiles, which were based on registration info analysis of behavioral data. In the end, variations on 14 course programs - including culinary arts, media arts, fashion and design - across 43 locations were created through combinations with dynamic system and the imc2 creative.

Greater Than One: Joe Barone, Media Director; Alix Foster, Media Supervisor; Steve Horak, Associate Media Planner.