Marketing includes print and TV ads. The print ad, shot by Mert and Marcus, features Moss inside a six-foot replica of the Vintage faceted-glass bottle. The TV spot was created by British artist and photographer Katerina Jebb.
Moss has launched several other scents, including Kate Summer Time and Velvet Hour. The model also posed in ads for Yves Saint Laurent's Parisienne, which debuts in the U.S. this month.--Tanya Irwin