Schwan's Taps Bob Corscadden For CMO

  • May 4, 2010
Schwan's Home Service, Inc. has named Bob Corscadden CMO, responsible for raising the profile of the direct-to-home food delivery business and recruiting talent to headquarters in Marshall, Minn.

In his new role, he will report to Scott McNair, president, and will oversee Kristy Griffin, VP of brand marketing and Brigid Bonner, VP of digital marketing.

A veteran of Tyson Foods, Inc., which the press release calls "the world's largest protein company," Corscadden previously served as CMO there, where he managed more than 50 brands and directed all advertising and communications.--Nina Lentini

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