According to the
comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month period ending March 2010 compared to the preceding three-month period, Samsung, Motorola and LG
separated by a mere fraction of a percentage point of market share among handset manufacturers, while Verizon led among mobile operators with 31.1% market share.
In the 3 month average ending
in March, 234 million Americans age 13 and older were mobile subscribers, with device manufacturer Samsung ranking as the top OEM at a 21.9% share of U.S. mobile subscribers, inching out Motorola by a
fraction of a percent. LG ranked closely behind them, with RIM and Nokia rounding out the top five.
Top Mobile OEMs (3 Month Avg. Ending Mar. 2010 vs. 3 Month Avg. Ending Dec. 2009; Total U.S. Age 13+) |
| Share (%) of Mobile Subscribers |
| Dec-09 | Mar-10 | Point Change |
Total Mobile Subscribers | 100.0% | 100.0% | N/A |
Samsung | 21.2% | 21.9% | 0.7 |
Motorola | 23.5% | 21.9% | -1.6 |
LG | 21.9% | 21.8% | -0.1 |
RIM | 7.0% | 8.3% | 1.3 |
Nokia | 9.2% | 8.3% | -0.9 |
Source: comScore MobiLens, May
2010 |
In a ranking of the top mobile operators in the U.S. during the 3 month average ending in March, Verizon led the market with 31.1% of mobile
subscribers. AT&T ranked second, up 0.2 percentage points from the period ending December 2009. Sprint narrowly grabbed the #3 position, closely trailed by T-Mobile.
Top Mobile Operators (3 Month Avg. Ending Mar. 2010 vs. 3 Month Avg. Ending Dec. 2009; Total U.S. Age 13+) |
| Share (%) of Mobile Subscribers |
| Dec-09 | Mar-10 | Point Change |
Total Audience:
13+ yrs old | 100.0% | 100.0% | N/A |
Verizon | 31.2% | 31.1% | -0.1 |
AT&T (Cingular) | 25.0% | 25.2% | 0.2 |
Sprint | 12.1% | 12.0% | -0.1 |
T-Mobile | 12.1% | 12.0% | -0.1 |
Tracfone | 4.8% | 5.1% | 0.3 |
Source: comScore MobiLens, May 2010 |
In an average month during the January through March 2010 time period, 63.7% of U.S. mobile
subscribers used text messaging on their mobile device, up 0.6 percentage points versus three months prior. Browsers were used by 30.1% of U.S. mobile subscribers (up 2.6 percentage points), while
subscribers who used downloaded applications made up 28.6% of the mobile audience (up 2.6 percentage points). Access of social networking sites or blogs continued to increase among mobil subscribers.
Mobile Content Usage (3 Month Avg. Ending Mar. 2010 vs. 3 Month Avg. Ending Dec.
2009; Total U.S. Age 13+) |
| Share (%) of U.S. Mobile Subscribers |
| Dec-09 | Mar-10 | Point Change |
Total Mobile Subscribers | 100.0% | .0% | N/A |
Sent text message to another phone | 63.1% | 63.7% | 0.6 |
Used browser | 27.5% | 30.1% | 2.6 |
Used
downloaded apps | 26.0% | 28.6% | 2.6 |
Played games | 21.6% | 21.8% | 0.2 |
Accessed social networking site or blog | 15.9% | 18.7% | 2.8 |
Listened to music on mobile phone | 12.1% | 13.2% | 1.1 |
Source: comScore MobiLens, May 2010 |
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