TRESemmé, Ford Edge Big 'Fashion' Sponsors

  • November 2, 2010
Bravo has inked multiplatform deals with three sponsors for the upcoming season of "The Fashion Show: Ultimate Collection," including TRESemmé and Ford Edge. These sponsorships provide brand exposure on-air and online. The show premieres November 9 at 10 p.m. ET/PT. TRESemmé will serve as the official hair care partner for the series, which includes an in-show branded hair salon and $125,000 prize for the winner. The new 2011 Ford Edge will also have full on-air promotional sponsorship, along with two custom vignettes showcasing celebrity stylist Stefan Campbell. The vignettes will feature him exploring some of his favorite Manhattan fashion destinations from behind the wheel of a Ford Edge.

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