• by OMMA Magazine Writers , August 22, 2011

When Magic Johnson talks, basketball fans listen. The expandable ad unit Ryan Partnership and Unilever created to promote Dove for Men counts on this premise to get people to open it and spend time with the message. After a brief logo treatment, Magic is talking within the video, which encourages people to open it to hear what he's talking about. Turns out he's sharing personal recollections of his life and career and pondering the difference between "Magic" and "Earvin."