American Honda Motor Co. has renewed as category exclusive National Hockey League partner for three more years. The deal includes returning participation and activations at NHL events such as NHL
Winter Classic and NHL All-Star Weekend, with increased presence around NHL Awards and NHL Draft, per Honda and the NHL.
Honda will return as the presenting sponsor for the NHL SuperSkills
event and NHL All-Star MVP Award for the next two NHL All-Star Weekends. Honda gets in-ice placements, dasherboard branding, in-arena spots, and presence at fan festivals.