LIN TV Updates iPad App, Focus On Video

LIN TV, the ownership group with the CBS station in Indianapolis and a collection of outlets in mid-size markets, has launched a second-generation iPad app. The company debuted an offering on the tablet over a year ago.

The new version features an emphasis on video and looks to build upon LIN’s citizen journalism “Report It” technology, allowing users to share news and photos. The app will also offer interactive weather maps and deliver breaking news alerts.

The October 2010 incarnation on the iPad was rooted in LIN’s iPhone app and also included a version of “Report It.”

Vincent Sandusky, LIN CEO, stated that the new offering is “more convenient for users to access” the company’s local content, and was designed to deliver "a best-in-class user experience and be the preferred local news app in each of our markets.”

As it seeks to move further into the digital space, LIN took a majority stake last month in online marketing company Nami Media, with cost-per-click advertising operations.

In the recent third quarter, LIN said digital revenues increased 38% to $22.1 million, but that figure includes the growing retrans consent revenue trough. LIN said it has over 43 million unique daily visitors to its Web sites.

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