In a bid to maximize the benefits of its global search operations Omnicom Media Group is re-branding search agencies it uses in 40 countries under the Resolution Media banner, which it acquired in 2005 and which has previously just operated in the U.S. The rollout, which represents roughly $2 billion in search billings globally, starts now and is expected to be completed in the coming weeks.
The benefits are expected to include improved pricing leverage on behalf of clients and optimal use of data and marketplace knowledge, as well as making non-clients aware of the scaled capability that Omnicom has assembled globally as stand-alone search pitches become more common, said Daryl Simm, CEO Omnicom Media Group.
Resolution will continue to be overseen by Alan Osetek, who has managed the operation in the U.S. He will continue to report to Scott Hagedorn, CEO of Annalect Group, Omnicom Media Group’s digital data and analytic company.
With a team 700 staffers, the Resolution search operation will now implement the search needs of OMD and PHD and other Omnicom clients around the globe in concert with agency planners.
“We have outstanding search solutions in every major market that serve our unmatched portfolio of digital-centric clients,” said Simm. “More recently we’ve won global Search assignments and built Social Content Management capabilities in key markets. It’s now time to present these assets under a single global structure to optimize our data and investment scale for clients.”
Resolution, taking the world by storm. Great work by the collective Resolution & Omnicom team.