Non Profit Trendsetting: Intro

Non-ProfitConsumers may be getting more skeptical about brands by the day, but their enthusiasm for causes is growing by leaps, texts and clicks. Whether through cause-related product purchases, rubber bracelets or just “liking” their favorite nonprofits on Facebook, people are increasingly excited about saving the honeybee, responding to natural disasters or supporting the arts. Two worth a closer look:

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