Summly is one of a number of startups disrupting the news industry that's keen for publishers to see it as a potential partner rather than a threat. "Publishers have been tremendously supportive, and we've already signed a deal with News Corporation," says founder Nick D'Aloisio. "These summaries have never existed before: it's a whole new medium of content to monetise for the publishers. We're taking stuff that exists, and finding a whole new entity to put it into."