Top 10 DMAs in which adults agree with the statement, “I rely on magazines to keep me up to date on fashion.”:
- Los Angeles,
CA
- New York, NY
- Laredo, TX
- Chicago, IL
- New Orleans, LA
- Lafayette, LA
- Shreveport, LA
- Miami-Ft. Lauderdale, FL
- Columbus, GA
- Hattiesburg – Laurel, MS
Source:
GfK MRI’s 2011 Market-by-Market Study
To say five of these are "surprising" is an understatement