• PaidContent.org , Tuesday, December 4, 2012 12:31 PM

2015 is the year when internet advertising spend will overtake combined newspaper and magazine ad spend globally, according to ad group ZenithOptimedia’s latest forecast. That mark has already been passed in some countries, but not on a worldwide basis. The group reckons the internet attracted 15.2% more ad dollars globally in 2012, though total cross-media ad spend grew only 3.3%. ZenithOptimedia reckons internet ad spend will growth at 14 to 15% per year going forward and will be taking 23.4% of all advertising money in the world by 2015.

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