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HookLogic Brings RTB To Retail Search Advertising

  • Adotas, Wednesday, March 27, 2013 3:22 PM

Adotas reported yesterday that HookLogic has launched Retail Search Exchange, an RTB exchange for paid search ads on retail sites. Adotas wrote, "Retail Search Exchange takes the retail environment and puts it up for auction. It basically shifts the focus, power, and efficiency of programmatic buying and aims it directly at active shoppers."

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