Russell Simmons is launching his latest venture in the advertising world. Called Narrative, the new program is a digital marketing, entertainment and technology company, with longtime business partner Tricia Clarke-Stone. "We want to make sure agencies don't view us as a competitor," said Clarke-Stone. "We're not trying to be agency of record for different brands and clients. We believe we have a level of expertise that's really rooted in creating immersive brand experiences across platforms."