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What's On Your Mind, George Gallate?

Rimm-Kaufman Group CEO George Gallate spills the beans about what's on his mind. He talks about the many consumer voices that provide input to the brand vs. the brand having complete control of the message and campaigns. He also talks about linking communication with content, how search engine optimization (SEO) plays a role, and the future possibilities for measuring the results. Read the article here.

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