Natasha Hritzuk, senior director of consumer insights at Microsoft, shares insights on consumer trends from a study released at Advertising Week. The goal is to help marketers gain a better
understanding on the decisions that consumers make in the path to purchase the products or services. The path reveals new marketer opportunities that Hritzuk describes, such as embracing the
concept of showrooming and building content that enables consumers to "invite you in," among others.
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