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Could The Programmatic Revolution 'Bust' Agencies?

  • AdNews, Friday, November 8, 2013 9:17 AM
AdNews interviewed Daniel Schotland, VP of operations at TubeMogul, and he argued that media agencies could end up in a "programmatic or bust situation." AdNews wrote that Schotland reckons agencies need to get with programmatic -- specifically in video -- "or risk being undone by evolution."

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About the Author

Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.