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Custom Dimensions In Universal Analytics

  • PPC Hero, Tuesday, November 26, 2013 1:58 PM

Google has added custom dimensions to its Universal Analytics feature. Jeff Baum provides two examples on how to view secondary and custom dimensions data. He points to an example from Google -- User Tier -- used to show what a custom dimension looks like. The feature allows Google Analytics to provide marketers with the ability to connect what's happening at the top of the sales funnel vs. the bottom of the sales funnel. Read the article here.

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