The latest
FedEx ad,
"Skyscraper," features a boss getting philosophical with an employee. The boss believes that a company becomes successful when they project success. Just look at the beautiful city skyline that the
boss gets to look at every day. The company uses FedEx One Rate to ship items because it's top-notch service, yet affordable. Just when the boss has hit his stride, the skyline moves up to reveal the
company is run out of the boss' garage. His wife has returned from grocery shopping and needs some help unloading. Keep dreaming big.
See it
here.
BBDO New York created the ad, directed by
Jim Jenkins.
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