Around the Net

Mobile And Native At Core of Yahoo's Future, Says Mayer

  • The Drum, Wednesday, June 18, 2014 10:54 AM
Yahoo CEO Marissa Mayer spoke at Cannes last night to tell delegates about the future of the company, and how the industry revolves around mobile and native. "We have only begun to seek the tip of the iceberg -- mobile offers terrific opportunities to anticipate users' daily habits," she said before turning to native. Yahoo users exposed to native brand content are 3.6 times more likely to conduct a "brand search," and six times more likely to conduct a "related search," she claimed.

Read the whole story at The Drum »

Next story loading loading..