Around the Net
CFOs Question Marketers' Ability To Prove ROI
- Marketing Week, Wednesday, November 12, 2014 7:05 AM
The vast majority of finance directors feel they are unable to quantify the return on investment (ROI) that their organisation receives from its marketing spend, according to research carried out by Marketing Week and sister brand Econsultancy. While the relationship between finance and marketing has long been a difficult one, the study lays bare the scale of the problem and highlights the adversity facing marketers who wish to play a more influential role in their companies.
