Salt-N-Pepa and
Spinderella reunite for
Geico's "It's What You Do" campaign. The first ad from the campaign featured a group of
teens in a horror
movie making poor decisions. Salt-N-Pepa's iconic song, "Push It," takes on a more family-friendly meaning to illustrate to car owners that to save money, switching to Geico is just what you do.
It's a given. Just like it's a given that Salt-N-Pepa will tell women in a Lamaze class to push it. The pair also tell people to push an elevator button, lawnmower and door. It's just how they roll.
See it here, created by
The Martin Agency. Fun fact: "Push It" was released in 1987. Now I feel old.
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