Tumblr has launched Creatrs Network
because that's what the world needs. Yet another spelling-challenged online brand. With Creatrs Network, Tumblr
aims to connect brands with Tumblr artists who have found a cult following online but would like to realize some actual cash for all their hard work. Basically, it's yet another form of
Of the launch, Tumblr Head of Creative Strategy David Hayes said: “We think the creative class is really the next generation that’s going to come up and change
the world and we think we have the largest creative class of any platform.”
Brands that join the Creatrs Network can provide their creative strategy and a Tumblr team will present
the brand with selections from the 300 Tumblr users who are now part of the network.
Like a bubbly cheerleader on Friday night, Hayes adds: “We’re super super
proud of the fact that Tumblr powers the world’s best content. The idea that Tumblr will power the best advertising campaigns on Tumblr and on Facebook and on Instagram and on YouTube and on
display banner campaigns and their websites, it totally makes sense to us."