• Marketing, Wednesday, March 4, 2015 6:55 AM

Always, the P&G-owned feminine care brand, launched the campaign last June with a film that showed how the phrase can have a significant effect on girls’ self-confidence when used as an insult. It was viewed more than 85 million times in 150 countries, according to P&G, and featured in Marketing’s Top 10 Marketing Moments of 2014. The new video is titled ‘Like A Girl - Stronger Together’ and is designed to inspire girls to "rewrite the meaning of ‘like a girl’," according to Always Global Vice President Fama Francisco.

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