Around the Net
Unilever Looking At Beacon Opportunities
- The Drum, Thursday, March 5, 2015 8:41 AM
Unilever is looking to scale how it uses iBeacons to bridge offline shopper data with mobile ad retargeting following a successful trial in Sweden for its Knorr brand. Speaking to The Drum at Mobile World Congress in Barcelona Unilever's vice president of global media for Europe and Americas Sarah Mansfield said iBeacons have become an interesting part of its marketing mix, given their ability to tie together offline and online customer journeys.
