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Analyzing Advanced Content

  • Moz, Wednesday, March 25, 2015 3:43 PM

Marketers must pay attention to what content works well. Companies that make the investment can produce results. Jeff Sauer details how Google Analytics content groupings and dimensions can be used to improve and inform content strategies. He explains how marketers gain a view of the data with little effort by grouping content based on common topics, configuring the groupings in Google Analytics, using code to define content groupings, define segments, and more.

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