Ologie, the Columbus, Ohio-based branding shop has appointed Bill Litfin Chief Digital Officer, a new role at the agency. Litfin will oversee the firm’s digital and video groups. He joins the agency from Moxie where he was responsible for digital strategy, content marketing and channel engagement across the agency’s five offices. Earlier Litfin was owner and senior partner of Shift Global, which was sold to Enguage (which was later sold to Publicis Groupe and merged with Moxie). The appointment marks a return to Ologie for Litfin, who early in his career was the agency’s first dedicated digital employee.