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Millennials Like To Watch Linear TV, Research Shows

  • The Drum, Thursday, May 14, 2015 6:01 AM
There's an assumption that younger generations don't watch linear television, don't want to pay for it and have attention spans the length of a Vine. A new study from REVOLT, Sean Combs' cable music network that lunched in 2013, found that 62% of millennials prefer to actually watch TV on TV. In addition, one in three millennials even Snapchat content they're watching on their traditional TVs.

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