Despite all the mobile advancements in smartphone technology related to dining out, consumers don’t seem interested in restaurant apps or using mobile payments at the end of a meal.
Only about one in 10 people tried to use their phone to pay in a restaurant, even though many like the idea, based on a survey of 10 metro markets by OpenTable.
The study comprised a survey of 4,800 U.S. adult consumers who had made at least one reservation through OpenTable within the last 12 months.
The survey found that only 13% of consumers have even tried mobile payments at a restaurant and of those, only half (7%) liked the experience.
On the positive side, almost half (46%) of those who have never tired it liked the idea.
Apps are pretty much in the same boat as mobile payments.
More than half (55%) of consumers are unlikely to download a restaurant app, based on the survey. And these all are consumers who use their phones to make reservations.
Phones are active during a restaurant visit, with many people using their phones during a meal, though the usage is different based on the category of restaurants.
For example, 43% of consumers use their phone three or more times per meal at a counter-service only restaurant, and more than a third (38%) at limited service establishments.
At fine dining restaurants, phone usage is less, with 10% using their phone three times or more per meal and 22% at full-service casual restaurants.
Of those who use their phones during meals, here’s what they do:
So consumer mobile usage is happening in the world of restaurants, but not for what many had planned and hoped for.