Clear Channel Outdoor Americas has named Bob McCuin as president of sales. He is in charge of the company's long-term growth in both national and local markets. Commenting on his appointment, MCuin said Clear Channel's campaigns "revolutionize its business."
McCuin reports to Scott Wells, who became CEO, CCOA in March.
A former TownSquare Media SVP of sales since 2012, he had also served as vice president, sales for Clear Channel Media & Entertainment, now IHeart Media. There, he handled six radio stations in New York, in addition to digital operations. During his tenure, Z-100 in New York City became the No. 1 billing station in the market.
McCuin has also worked at WEEI in Boston and CBS' sports outlet in Chicago.
Bob Pittman, IHeartMedia chair/CEO, touted McCuin's solid relationships with the company. Clear Channel Outdoor Americas (CCOA), a subsidiary of iHeartMedia, has more than 640,000 displays in over 40 countries, as well as a digital platform that counts 8,000 screens worldwide.
Wells said CCOA remains "intensely focused on executing innovative and impactful campaigns across our platforms and markets,” adding that McCuin's experience "driving matrixed sales organizations" and his comfort level in digital, live event and radio would further key strategic objectives.
Last week, Clear Channel Airports and Monster Media announced they had joined forces to mount high-visibility interactive campaigns integrating device charging displays at airports in Atlanta, Chicago and Dallas/Fort Worth.