She will be in charge of brand reputation across all platforms, internal and external strategic communications, media relations and publicity. Hurvitz will report to John Martin Jr, chairman/CEO of Turner Broadcasting.
Hurvitz had been global chief communications/brand marketing officer at Publicis Groupe’s Starcom Mediavest Group since 2012.
Before that she was head of global corporate communications and events at AOL. In addition, she had been EVP/global corporate communications/public affairs for MTV Networks, where she ran all corporate communications, standards and practices and corporate philanthropy functions.
Earlier in her career, she was EVP of Robinson Lerer & Montgomery, a communications firm specializing in crisis communications.
Martin stated: “Lauren is a skilled global communications and marketing pro who has been on the front lines of the evolution of media throughout her career. She brings a deep experience that encompasses advertising, technology, digital, cable brands, and more.”