Keeping up with the many forecasts around The Internet
of Things can be a full-time job in itself.
Since I regularly track the flood of research reports that aim to predict where the connected objects juggernaut is headed, I thought it might be
helpful to aggregate a year-end snapshot of current market data points.
I did a similar tally a few months back (The Internet of Things by the Percentages), but since the market continues to evolve,
here’s an updated view of IoT, at least from a percentage standpoint, with the source of each at the end:
- 16% -- Percentage of smartphones shipped this year that are Apple.
- 18% -- Percentage of U.S. consumers who trust having their personal data tied to a connected device. (Google Consumer Surveys for Auth0)
- 43% -- Percentage of U.S. households
with broadband that plan to purchase a smart home device in the next 12 months. (Parks Associates)
- 50% -- Size of the increase in the number of smart home products owned by consumers. (Parks
- 51% -- Percentage of U.S. consumers who have some smart devices connected in their homes. (Harris Poll for myDevices)
- 53% -- Canadian executives who are completely
unaware of the Internet of Things. (Northstar for Microsoft)
- 61% -- Percentage of U.S. consumers who would like to receive an IoT gift this holiday season. (Harris Poll for myDevices)
- 62% -- Percentage of U.K. consumers who view receiving messages triggered by beacons as harassment. (Interactive Media in Retail Group/eDigital Research)
- 65% -- U.S. consumers 18-to-34
years old who own connected devices. (Harris Poll for myDevices)
- 66% -- Percentage of consumers who rate Internet of Things products as too expensive. (McKinsey)
- 72% -- Early
adopters who have smart thermostats or climate control in their home. (Centercode)
- 72% -- Percentage of Canadian executives who find The Internet of Things confusing. (Northstar for
- 74% -- Consumers who want smart devices to be as simple to set up as cable TV. (TNS for Intel)
- 81% -- Percentage of smartphones shipped this year that are Android.
- 82% -- Percentage of consumers who don’t trust having their personal data tied to an IoT Device. (Google Consumer Surveys for Auth0)
- 85% -- Canadian executives who says
they are not fully utilizing the IoT. (Northstar for Microsoft)
- 86% -- Percentage of consumers who want to manage all smart home devices from one central portal. (TNS for Intel)
- 88% -- Percentage of consumers who see a smart home as being too expensive. (The Demand Institute)
- 96% -- Number of buyers of IoT products who face challenges. (Dimensional Research for
- 198% -- Size of increase in the number of wearables that shipped last quarter compared to a year ago. (IDC)
Not all projections are in total agreement, but they
all point to one direction for The Internet of Things. Up.