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Is ASA Killing Off Native?

The ASA's latest decision on native advertising has worrisome implications for both brands and publishers, both of which face continuing regulatory challenges. The greatest concern is that the balance between freedom to advertise and consumer protection has now been tipped too far toward the latter, undermining the utility of native advertising for both brands and publishers. The latest decision concerned an advertorial on BuzzFeed for Dylon's Colour Catcher.

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