Creativity and "big ideas" are not enough to win and keep client business. There is a reason why CRM budgets are multiplying exponentially, said Steve Thibodeau, partner, WideOpen at last week's
MediaPost conference on trust and transparency, "The Reckoning." Clients don't mind writing checks to agencies for measurable results tied to sales and brand improvement.
Video of the full session, "In Procurement We Trust: Is The Client/Agency Relationship Really Worse Than It Ever Was?" is available at the agenda page for "The Reckoning."