Google Calendar Launches Goals, To Help Users Achieve Theirs

The Google Calendar app launched "Goals" as a way to help users find time to do things that typically fall by the wayside. It could be calling home or finding the time to go running. The app wants to position itself as a personal assistant of sorts that keeps track of our goals and helps us find time to dedicate to them. An 80-second video, created by B-Reel, introduces viewers to Brad, a busy, sweet guy who was dumped by his boyfriend. Mending his broken heart, Brad turns to yoga, using Goals in his Google Calendar to help find time to commit to his practice. Even when life gets in the way, Goals can be deferred and moved around throughout the day. The spot ends with Brad meeting a cute new sales rep from Spain. His new goal? Learn Spanish.

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