• by Amy Corr  @MediaPostOTL, November 10, 2016

Following a review, GKV was named media agency of record for Bridgestone Golf.

"GKV's Challenger Brand philosophy is a great match for Bridgestone Golf. They have superior products on the market today," said Roger Gray, chairman and CEO of GKV. "Our job is to get that message to golfers throughout the country, so they can experience how Bridgestone Makes Golf Easier."

Bridgestone Sports spent $3.5 million on measured media in 2015 and $3 million during the first six months of 2016, according to Kantar Media.