Dentsu Aegis digital agency Isobar has appointed Deb Boyda as U.S. CEO, with a mandate to drive growth and innovation.
Boyda replaces Geoff Cubitt who left the agency earlier this year to pursue other opportunities.
Boyda will oversee all U.S. operations for the agency that now counts 562 employees across offices in New York, Chicago, Connecticut, Boston, Detroit and Denver.
She joins Isobar from Publicis Groupe’s SapientRazorfish where she oversaw the Chicago and Austin offices as central region president for the past four years. Earlier Boyda was vice president and General Manager at Beam Global Spirits & Wine, where she led the marketing for brands including Skinnygirl, Courvoisier and Pinnacle.
Boyda’s career has spanned several decades and includes leadership roles at Miller Brewing Company, Ogilvy and Mather, Leo Burnett and EuroRSCG.
“In finding the right CEO for Isobar we were looking for a great leader who’s passionate about brands, creativity and experience-led transformation,” stated Nick Brien, CEO, Americas, Dentsu Aegis Network, and to whom Boyda will report. “Deb brings together all of these ingredients and will be a key driver propelling Isobar to the next level in the critical U.S. market.”
The appointment is effective today and she will be based at the agency’s Chicago office.