• by Steve McClellan  @mp_mcclellan, August 9, 2018

Minneapolis-based independent agency Periscope has been named agency of record for PEMCO Insurance after a formal review.

The Seattle-based insurer, which offers auto, home, umbrella and other insurance products, previously worked with agency DNA, also based in Seattle.

Periscope is tasked with developing and activating a new campaign platform, including strategy, creative and website development and multichannel media planning with a heavy focus on digital.

“We were looking for a strategic agency partner with excellent, emotive creative and digital capabilities that can further differentiate PEMCO with modern marketing approaches,” stated MJ Vigil, who recently joined the insurer from Starbucks as Chief People and Brand Officer.

“People are the heart of our business. To ignite their energy, it’s critical to acknowledge trends and external influencers, and continuously work on building our organizational readiness, communications agility and change muscle,” he added.

PEMCO retained Mercer Island Group to help manage the review process.

Mercer Island Founder Steve Boehler noted: “This was a highly competitive, national agency search. The caliber of thinking Periscope brought to the table captivated our client from day one, and the agency’s integrated digital expertise and great chemistry with PEMCO’s broad team of experts sealed the deal.”

Periscope CEO Liz Ross said: “We put emotions, not algorithms, at the core of our strategic process. We are excited to partner with a brand that understands that building trust and connections is what really captures consumers and ultimately moves a business’ bottom line.”

The win comes on the heels of the agency’s brand refresh earlier this year and the addition of other new clients, including Intuit Quickbooks. Additional clients include Kelley Blue Book, Petco, Target, Toro, Trolli, UnitedHealth Group and Walgreens.