Of the car buyers who want smart auto technologies in their next car, there are limits on how much they want to pay for them, according to a new study.
While 49% of intended car buyers consider active safety tech a “must have” in their next car, 19% would pay up to $500 for the feature, according to the study by GfK.
Fewer than 9% of intended car buyers would pay $2,500 or more for any smart feature.
For connected vehicles, 40% would pay up to $500 and a third (33%) would pay up to that amount for infotainment systems, according to the study, comprising interviews with 1,000 intended buyers.
A quarter ($25%) of those who consider it a must have would pay up to $500 for an autonomous vehicle, and 30% would pay up to $500 for an electric vehicle.