Ad Market Fell 10.8% In March, First Month To Begin Feeling Effects Of Pandemic

March, the first month to begin feeling the effects of the COVID-19 pandemic on the advertising economy, saw the U.S. ad marketplace decline 10.8% from March 2019, according to results of the U.S. Ad Market Tracker, a collaboration of MediaPost and Standard Media Index.

The decline was less severe among the biggest ad categories, as the top 10 fell 9.6% from March 2019, while categories 11+ fell 14.1%.

Similarly, the national TV ad marketplace (-15.9%) was impacted more severely than digital ad volume, which fell only 2.8%, year-over-year.

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