Corona is out with a new campaign for its Corona Refresca malt beverage product called Let Flavor Reign. The work is from Walton Isaacson.
The campaign celebrates diversity and empowering women of color to take pride in expressing themselves by “crowning” them (a nod to the crown in Corona’s logo) and giving them the bold royal treatment they deserve.
Campaign work can be sampled here.
Corona Refresca was the company’s first non-beer product and introduced in 2019.
Ads in the new campaign will run across English and Spanish-language TV, print and digital including social media.