• by Ray Schultz , November 4, 2022

RollWorks has debuted the beta version of a new product for B2B sales teams. 

The new offering, Contact Insights, provides access to contact-level data, including email, name, title and department, in a single source of truth, the company says. Salespeople can use it to develop more personalized and refined account-based strategies, it adds. 

The goal is to help brands “move prospects into sequences by fit and behaviors based on what's happening in the sales cycle,” says Shawn Cook, vice president of new business sales, RollWorks.

Streamline their prospecting by accessing account and contact-level data in one place, and add contacts to a sales sequence from their CRM. 

Increase response by prioritizing contacts and personalizing messaging for each persona

Identify gaps in the buying committee 

Cook notes that "Sales' ability to deeply segment allows them to be more compelling and relevant with the entire buying team based on where they are in the sales process, but also on stakeholder goals, challenges, and success measures."

Contact Insights is now available to all RollWorks customers that have a Salesforce or HubSpot CRM integration and an Outreach subscription. It is part of RollWork’s Sales Insights Tool. 

RollWorks is a division of NextRoll.