• by Ray Schultz , November 10, 2022

Retail technology company Bluecore has named Pat Deskin as chief revenue officer.

Deskin, the first to serve in that role will lead efforts to drive retailer adoption of Bluecore’s marketing technology.

The company says it is poised for adoption by enterprise retailers and high-growth DTC brands. It has “bet big on our ability to drive revenue for retailers who are leaning into direct-to-consumer to drive growth,” says Fayez Mohamood, CEO of Bluecore.

Deskin notes, “There’s a real gap in the market for a technology built for the highly nuanced needs of retailers.” 

Previously, Deskin served as executive vice president of sales at Salsify and global vice president at Zuora. 

Founded in 2013, Bluecore raised $125 million in Series E funding in 2021.