• by Ray Schultz , November 14, 2022

Marketing technology company NextRoll has promoted Roli Saxena to the title of CEO, effective immediately.

Saxena succeeds interim CEO and CFO Peter Krivkovich, who will continue to move the company forward in the marketing technology space.

In her new role, Saxena will oversee company performance for NextRoll’s two business units: AdRoll, its marketing and advertising platform for eCommerce brands, and RollWorks, its account-based marketing platform for B2B companies.

Saxena had been serving as president of AdRoll for more than 18 months. 

Prior to that, Saxena was chief customer officer at Brex, where she transitioned the company from a single product to a multi-product SaaS company, accelerating growth and transformation. She also headed up Sales and Customer Success teams at LinkedIn.

Krivkovich comments that “Roli’s experience and compassion made her the obvious choice to take over the reins and I feel confident stepping away from this role knowing that she will be there to drive incredible growth, just like she has done with AdRoll.”